Toyota Kirloskar Motor Delivers its Ever-Highest CY Performance in 2023 by selling 2,33,346 units
- Registers a growth of 119% when compared to CY 2022
- December records an increase of 46% over as compared to same period last year
Bangalore, 1st January 2024: Toyota Kirloskar Motor (TKM), achieved yet another remarkable milestone with the year-end wholesale figures reaching an all-time high of 2,33,346 units in 2023, marking a 46% Year-on-Year growth. Of this total, domestic sales accounted for 221,356 units, while exports comprised of 11,984 units. In CY 2022, the company sold a total of 160,364 units (domestic market).
Continuing the positive streak, in the month of December 2023, TKM sold 22,867 units, with a growth of 119%, when compared to 10,421 units sold in December 2022. TKM sold 21,372 units in domestic market, 1495 units of The Urban Cruiser Hyryder were exported.
Commenting on the robust sales momentum, Mr. Atul Sood, Vice President of Sales and Strategic Marketing at Toyota Kirloskar Motor, said “The year 2023 was tremendous for TKM, both in terms of volume sold as well as rolling out several customer friendly initiatives such as complimentary Roadside Assistance Program for 5 years in pursuit of providing Mass Happiness to All by enhancing the customer ownership experience. We would like to thank our customers for showing their love and trust on our vehicles. Growth of 46% as compared to last CY came from across the product portfolio. The consistent month-on-month performance, coupled with a year-round upward trend, indicates a growing customer interest in all our line-up of cars. Popular models, including the Innova Hycross, Urban Cruiser Hyryder, the New Innova Crysta and the Glanza remain instrumental in driving our growth. Our customer connect events such as the “Great 4X4 Expedition by Toyota” have also enhanced the enduring appeal of SUV models such as the Hilux, Fortuner and Legender continue to further strengthen their positions in their respective segments. Camry Hybrid is continuing to make positive contributions to our growth numbers. Recent launches of the All-New Vellfire & Toyota Rumion also enabled us to close the year on a record high.
We are on a robust growth course as we step into the year 2024. We will continue our focus on a sustainable growth backed by strong network, enhanced product portfolio and benchmark after-sales services. With the addition of three shift operations and our latest announcement of new investments of INR 3,300 crores, we are well positioned to gear up for our next phase of business expansion duly incorporating technological transformation in achieving carbon neutrality goals. We will continue our efforts to introduce innovative value-added services through specialized programs and campaigns aimed to enhance our customer’s experience.
We also, take this occasion to wish all our customers a prosperous and fulfilling New Year, hoping that it brings as much joy and enthusiasm as the remarkable year gone by. We, also, extend our best wishes to the industry and maintain confidence in its continued growth.”
