This March, Nihar Shanti Amla celebrates Strong Women and their Mazboot Faisla; brings its Campaign to Life through an On-Ground event in Lucknow
Women add their ‘Mazboot Faisle’ to the evolving ‘Mazboot Faisla Wall,’ turning it into a collective canvas of strength and empowerment
Lucknow, 28 March, 2026: Marico Limited, one of India’s leading FMCG companies, brought Nihar Naturals Shanti Badam Amla’s ‘Mazboot Faisla’ campaign to life through an engaging on-ground event at Fun Mall, Lucknow scheduled today and tomorrow. Built on Nihar Shanti Amla’s functional benefit of strong hair and transforming it into a meaningful platform that honours the strength inherent in every woman’s choices, this activation enables the brand to connect with its consumers in a deeply personal and authentic manner, encouraging them to voice their decisions with pride and conviction.
Celebrating the brand’s core philosophy of strength, confidence, and self-belief, the initiative encourages women to step forward and proudly voice their personal decisions, transforming the space into a vibrant showcase of individuality, empowerment, and choice. Rooted in the brand’s core proposition of strength, the ‘Mazboot Faisla Wall’ stands as a powerful testament to the collective ambition, resilience, and courage of women shaping their futures with confidence and conviction.
From committing to education and career goals, to uplifting their families and communities, to choosing independence, self-growth, and personal progress while staying rooted in family values, the wall is steadily evolving into a powerful canvas of real stories, reflecting the aspirations and voices of women who chose to define their own paths and transform the lives of those around them.
The activation features immersive touchpoints such as the Mazboot Faisla Wheel and lively photo booths, encouraging visitors to engage with the campaign and share their moments, helping amplify its message beyond the mall. The activation witnessed strong participation on its first day, with the ‘Mazboot Faisla Wall’ steadily filling up with inspiring messages..
The activation will continue on March 29 at Fun Republic Mall, Lucknow, inviting more participants to come forward and share their Mazboot Faisla.
