‘G.O.A.T – Greatest On A Track’: Škoda Auto India puts its performance DNA in motion
New Delhi- Amidst its rapid product actions and continuous network expansion, Škoda Auto India has launched its newest campaign anchoring Škoda’s performance story. The campaign launches with a record, which is one of multiple initiatives that establish that the ‘Greatest On A Track’ is a ‘Škoda On A Track’. With its 130-year global heritage and 125 years in motorsport, Škoda Auto furthers its racing legacy with this benchmark-setting brand narrative. The brand also celebrates more than half a century of the RS (Rally Sport) badge in its cars. Furthering its key strategy pillar of Differentiation, this new campaign highlights the dynamic capabilities and safety of the Škoda Auto India range.
Speaking on the campaign, Ashish Gupta, Brand Director, Škoda Auto India, said,
“Every Škoda is engineered to deliver precision, control, and dynamism at the very edge of performance. For us, motorsport DNA isn’t a halo; it is inherent, and it comes standard across our entire range. This belief anchors our newest campaign, where we redefine ‘Greatest On A Track’ to mean, quite simply, a Škoda on a track. This campaign is a natural extension of our strategy of democratizing performance, ensuring that every Škoda, across segments, offers uncompromising dynamic capability, safety, and confidence that translates seamlessly into the real world. At its core, G.O.A.T celebrates the intangibles that truly define the Škoda driving experience: steering precision, chassis balance, braking assurance, and the deep connection between driver and machine. These are qualities that will never be captured on a spec sheet but are unmistakable the moment you get behind the wheel.”
The record to kick-start the G.O.A.T campaign
Under the supervision of the India Book of Records and the Asia Book of Records, the brand set a record for clocking the ‘Fastest Multi-Car Relay of a Single Manufacturer on a Circuit’. The record was set at the Coimbatore Automotive Sports and Technical Training (CoASTT) track, where Škoda Auto India’s fleet of five cars set a time of 12:30:97. This makes Škoda Auto India the country’s fastest fleet in total time, including the time for pit-lane changeovers.
The Škoda Auto India fleet – consisting of the Kylaq 1.0 AT, Kushaq 1.5 DSG, Slavia 1.5 DSG, Octavia RS and the Kodiaq Selection L&K – was driven consecutively by five drivers in a single, uninterrupted timed relay, with pit-lane change overs and set a total time of 12:30.97. With the relay format of the record, it was crucial that every Škoda in the fleet was up to the mark at the limit to ensure quick times for the fleet.
The sub-4 m Kylaq clocked in 2:31.6, while the Kushaq SUV and Slavia sedan recorded 2:29.7 and 2:27.63, respectively. The Kodiaq Selection L&K, with its uncompromising luxury, seven seats and 4×4 abilities, lapped the CoASTT circuit in 2:26.34, and Škoda Auto’s iconic sports sedan, the Octavia RS, topped the charts with 2:10.85 at the 3.8km long circuit.
