ICONiQ White Achieves Unprecedented Success in Uttar Pradesh
~ Surpasses 1 million cases in just five months, setting a new industry benchmark
~ Strengthens ABD’s leadership in the high-growth Prestige & Above whisky segment
5th September 2025, Lucknow: Allied Blenders and Distillers Limited (ABD), India’s largest domestic spirits company by volume, proudly announces that its millionaire brand, ICONiQ White, has achieved a groundbreaking milestone, selling over 1 million cases in Uttar Pradesh within five months. This success cements ICONiQ White’s position as a key player in the Prestige & Above whisky segment, reflecting its exceptional consumer appeal in India’s premium whisky market.
Mr. Alok Gupta, Managing Director, Allied Blenders and Distillers Limited, shared his thoughts on this landmark achievement: “The overwhelming response to ICONiQ White in Uttar Pradesh reflects our unwavering commitment to delivering world-class products that resonate deeply with Indian consumers. Surpassing the milestone of 1 million cases sold in just five months is a remarkable testament to the brand’s strength and consumer trust. We are truly grateful to our loyal customers for their continued support.”
With 5.7 million cases sold in FY25 nationwide and achieving a growth of 151% compared to previous, ICONiQ White is the fastest growing Millionaire spirits brand in the world for the 2nd year in a row in CY2024 (as listed by Drinks International). Its stylish packaging and exceptional blend have made it a top choice for young adults and the #1 trending whisky in India. The brand’s footprint now spans 24 Indian states and Union Territories, 7 export markets, including the Gulf and Africa, with ambitious global expansion plans underway.
ICONiQ White has also garnered multiple international accolades, including Gold Medals at the ISC, IWC, and IWSA 2024, along with the Gold Quality Award at Monde Selection 2024 and the Superior Taste Award from the International Taste Institute. These awards highlight its status as a whisky of global standards.
Available in India in 90ml, 180ml, 375ml, 750ml, 2 Litre sizes. ICONiQ White continues to resonate with consumers looking for a premium yet accessible whisky experience. Its rapid growth reflects ABD’s focus on the high-margin Prestige & Above segment, combining innovation, craftsmanship, and strategic distribution to lead the market.
