Livpure Expands Retail Footprint in Uttar Pradesh with Launch of Exclusive Brand Outlet in Ayodhya
• The new outlet enables consumers to experience Livpure’s wellness-led innovations across water purification, kitchen appliances & air solutions
• With the Ayodhya launch, Livpure continues to deepen its presence in high-growth non-metro markets where hands-on experience plays a key role in purchase decisions
Ayodhya, Uttar Pradesh, 27th March 2026: Livpure, one of India’s most trusted and customer-centric brands committed to enhancing consumer well-being, today announced the launch of its newest Exclusive Brand Outlet (EBO) in Ayodhya, Uttar Pradesh, marking a key milestone in the brand’s ongoing expansion across the state. Designed as an experience-first retail destination, the outlet brings Livpure’s complete ecosystem of smart and wellness-focused home solutions closer to consumers, offering them the opportunity to explore products in an immersive and guided environment.
The launch in Ayodhya represents a continued step in Livpure’s broader strategy to expand its physical retail presence across emerging, high-potential markets. Building on the momentum of its previously launched multiple Exclusive Brand Outlets, Livpure remains focused on strengthening consumer trust through transparent interactions, personalised demonstrations, and enhanced in-store product discovery.
Commenting on the expansion, Mr. Rakesh Kaul, Managing Director of Livpure, said, “The launch of our Exclusive Brand Outlet in Ayodhya marks a significant step in Livpure’s ongoing expansion across Uttar Pradesh, as we continue to strengthen our presence in high-potential, emerging markets. Cities like Ayodhya are seeing a rising preference for performance-led home solutions, with families increasingly looking for products they can see, experience, and clearly understand before making a purchase. Our Exclusive Brand Outlets are thoughtfully designed to meet this need, offering an immersive, guided environment where technology, innovation, and trust come together seamlessly. This store goes beyond being just a retail space, it serves as a platform to empower informed decision-making and promote wellness-led living for households in the region”
Rooted in Livpure’s philosophy of technology-driven wellness, the new outlet showcases the brand’s most advanced and high-performance innovations across categories. The store offers AIoT-enabled solutions for interactive exploration, including Livpure’s 2X Filter Life Water Purifier range, its Maintenance-Free Water Purifier series, Voice-Enabled Chimneys, and a comprehensive portfolio of smart, energy-efficient appliances. Reflecting the brand’s focus on sustainable and future-ready living, the outlet also features live product demonstrations that enable visitors to experience performance outcomes firsthand, supported by personalised guidance from trained specialists to facilitate informed purchase decisions.
As physical retail continues to play a critical role in building consumer trust, especially across diverse Indian markets, Livpure plans to further accelerate its retail expansion across the country. The company aims to open 100 Exclusive Brand Outlets across key markets during the next financial year, bringing its wellness-focused ecosystem closer to more Indian homes
