Snapchat Hosts Landmark Creator Connect in Lucknow to Fuel Regional Talent
83% Snapchatters in Lucknow use Lenses to celebrate festivals and share moments with friends and family, making Snap a key pillar of communication.
Lucknow, April 8th, 2026: Building on the strong growth momentum of its creator ecosystem in India, Snapchat is bringing its multi-city initiative ‘Creator Connect’ to the City of Nawabs, Lucknow. The move is part of the platform’s broader push to grow its creator community across North India. Bringing together creators, agency partners, and leading publishers, the event focused on equipping the next generation of storytellers with the resources, insights, and opportunities to build, monetize, and scale their creative journeys.
First in-person event in Lucknow for Creator Agencies & Publishers
The summit brought together over 80 top-tier creators, talent agencies, and industry partners for a deep dive into the platform’s rapidly expanding ecosystem. The two-hour intensive session focused on bridging the gap between raw talent and professional content creation. Central to the evening was Snap School, a mentorship program designed to help emerging creators refine their storytelling and master Snapchat’s sophisticated suite of creative tools. Through content enablement initiatives like Savvy on Snap, the platform also shared details on the customized consulting support and resources offered to help creators, publishers, and partners bring the best of pop culture to their communities. The team also spent time on monetization opportunities and shared information and the ‘how to’ on its global creator-focused revenue share and rewards programs, enabling creators to build sustainable careers while engaging their audiences.
Saket Jha Saurabh, Director & Head – AR & Content Partnerships, Snap Inc. shared, “India’s creator ecosystem is evolving rapidly, with incredible talent emerging from culturally rich cities such as Lucknow. The city’s long tradition of art, storytelling, and creative expression is now coming alive through a new generation of digital creators. On Snapchat, content in languages like Hindi, and other regional languages is seeing strong engagement as creators share authentic, relatable stories rooted in their communities. With over 250 million monthly active users in India and a platform built on visual communication and AR innovation, Snapchat is uniquely positioned to help regional creators showcase their culture and creativity to audiences at scale. In fact, in Lucknow alone, 83% Snapchatters use Lenses to celebrate festivals and share moments with friends and family, reflecting how AR and visual storytelling are becoming natural ways for communities to connect. Through the Creator Connect initiative, we aim to nurture this creative energy and empower storytellers with the tools and opportunities to grow and build sustainable careers on the platform.”
Ecosystem & Engagement Growth
The platform has witnessed strong momentum in India’s creator ecosystem, driven by surging content engagement, rapid growth in new creations, and a rising community of Snap Stars, the platform’s premier creators. Key growth highlights in India include:
● Engagement Growth: Total time spent watching content on Snapchat has doubled in India over the past two years, reflecting the platform’s deep resonance with young audiences.
● Top Creator Growth: The number of official Snap Stars in India has increased by 1.5X in the past two years, highlighting rising demand for authentic creator-led content.
● Content Posting: Content posted to Spotlight from creators and publishers has seen more than 4X year-over-year growth, cementing Snapchat’s role as a hub for creativity and storytelling.
Through hands-on sessions and expert-led discussions, Snapchat reinforced its creator-first approach, offering insights into monetization opportunities, audience engagement strategies, and the role of augmented reality (AR) in digital storytelling. The guests also had the opportunity to explore AR Tech, immersive lenses through AR Mirror, and experience the next-gen innovations with Snap’s fifth-generation Specs.
As Snapchat continues to expand its creator initiatives across India, the platform remains focused on nurturing emerging talent, enabling authentic storytelling, and supporting creators as they grow and thrive in the evolving digital ecosystem
