April 14, 2024, Lucknow
Yamaha organises The Call of Blue
Weekend Event in Lucknow
India Yamaha Motor Pvt. Ltd. (IYM), under its ongoing exhilarating brand campaign hosted- “The Call of the Blue” (COTB)weekend activity in Lucknow today. The venue, Ramabai Ambedakar Maidan, P4 Parking, Vrindavan Yojana was abuzz with excitement of 650 ardent Yamaha fans including Blue Streaks community gathered to be part of this extraordinary event.
The event immersed Yamaha fans and riders in an experience featuring the brand’s premium two-wheelers, highlighting cutting-edge technology, performance, and safety features. Activities like the Gymkhana Ride and Wooden Plank Challenge allowed participants to showcase their skills and get expert tips to refine their abilities. This interactive platform fostered camaraderie and community among attendees, uniting them in their passion for Yamaha and motorcycling. Through hands-on experiences and expert guidance, participants gained a deeper appreciation for Yamaha’s commitment to excellence and innovation in the realm of two-wheelers.
During this event, attendees immersed themselves in an array of experiences right from exploring exclusive brand accessories and apparel, while also enjoying the ambiance of the Biker’s Café. Other standout features of the event included the “Gaming Zone”, where visitors could indulge into the virtually play the thrilling MotoGP race on the tracks, and a 360-degree photo-op, adding extra layers of excitement and engagement to the event.
As part of its ongoing campaign, the company will continue to organise such eventsacross several locations in India throughout the year to raise awareness on the brand’s commitment towards promoting riding culture as a part of the customer’s lifestyle.
With “The Call of the Blue Weekend Activity”, Yamaha aims to engage with a wider audience across Indiaand promote the updated 2024 line-up of Exciting, Stylish & Sporty two-wheeler range comprising of the YZF-R3 (321cc), MT-03 (321cc), YZF-R15 V4 (155cc), YZF-R15M (155cc), YZF-R15S (155cc), MT-15 V2 (155cc), FZS-Fi Version 4.0 (149cc), FZS-Fi Version 3.0 (149cc), FZ-Fi Version 3.0 (149cc), FZ-X (149cc) and scooters like AEROX (155cc), Fascino 125 FI Hybrid (125cc), Ray ZR 125 FI Hybrid (125cc), Ray ZR Street Rally 125 FI Hybrid (125cc).
;
